Google Ads and attorney pay per click services are highly sought-after law firm marketing resources that can bring significant success to lawyers throughout the U.S. The trouble is, each campaign begins by choosing a goal to deliver a specific outcome.
Unfortunately, Google does not have an ads’ “check box” for that.
The reality is, Google Ads for law firms must meet specific criteria to reach their target audience while staying on budget. Otherwise, as many attorneys have experienced, the ads disappear into the internet’s abyss.
PPC management for lawyers is more than creating and publishing ads through Google’s advertising platform. It is part of your overall attorney marketing, designed to deliver a cohesive brand identity that delivers a trusted attorney profile to the type of clients you want, while filtering out those you don’t.
If you are ready to customize your attorney marketing, so your advertising dollars reach only the people most likely to become your clients, we’re waiting to hear from you.
Can My Law Firm Be Successful With Google Ads?
Advertising your law firm with Google Ads allows your ad to appear at the top or bottom of the Google search results page with an “ad” label, so searchers know you have paid for priority placement.
That placement is primarily based on how relevant and useful the ad’s content is to the individual’s search, your bid to capture those searches, and multiple other factors. In theory, that means you can use different targeting methods to reach potential clients right when they are searching for your services.
So, why does it feel like your monthly PPC budget continuously disappears, with no new clients to show for your efforts?
As a leading law firm PPC management agency for attorneys across the nation, this is the largest complaint we get from lawyers who previously managed Google Ads on their own. At the Attorney Marketing Network, we can alleviate your frustration and help you build a targeted PPC campaign that fits your goals, and budget, and easily measures the impact of your ads.
Our law firm PPC management services create effective attorney PPC campaigns, tracks results, and improve your focus, so you can physically account for conversions through new, signed cases. Let’s talk.
Why Partner with an Attorney PPC Management Company?
There is no doubt that attorneys have some of the sharpest minds on the planet, for which anyone who has ever needed a personal injury, family, bankruptcy, business, or another type of lawyer is grateful.
That is why it makes sense that most law firms make their first attempt at Google Ads management for lawyers on their own. After all, it seems straightforward on its face — until the budget begins to drain with no results. No one, attorney or not, likes wasting money. In fact, it can change the way you think about attorney marketing as a whole, which will certainly put your law firm at a disadvantage.
Do not let a failed advertising campaign derail your law firm’s complete marketing objectives.
Partnering with an experienced Google Ads and attorney marketing pay per click agency will allow you to meet your specific advertising needs with authority.
At the Attorney Marketing Network, we build Google Ad campaigns that:
- Define your unique law firm objectives.
- Design tailored campaign types.
- Set a satisfactory budget to control spending.
- Choose appropriate bidding factors to ensure your campaign is designed to meet your specific goals.
- Develop mobile-friendly ad campaigns to reach more than half of Google.com searches that originate from mobile devices.
- Add extensions to your campaign to include additional information like more website links, directions, or a click-to-call phone number.
- Create ad groups related to the same targeting goals.
- Select specific targeting goals to define how narrow or broad the audience for your ads will be, including keywords, audiences, locations, topics, devices, and remarketing, or show your ads at certain times of day, and specify a location and language.
- Set up conversion tracking to help you trace the actions you want clients to take on your website.
While it is true that you decide how much you want to spend, and pay only when someone clicks on your ad, lawyer PPC management can help ensure your ads are in front of the right people, so your resources are not wasted on an insufficiently targeted audience.
Choosing the Best Attorney Legal Marketing Agency for your Law Firm’s Needs
At the Attorney Marketing Network, we believe in partnering with our clients to not only provide the best legal marketing available for their law firm, but to help manage their expectations, so they can make informed decisions about their marketing dollars.
Each of our clients wants dedicated, driven results. And it is our goal to deliver. Depending on your law firm’s location, size, practice areas, and budget that will mean something different for everyone.
If you are looking for a lawyer marketing firm that will allow your four-person team to eclipse a firm with over one hundred attorneys in the same practice areas, we wish you the best of luck — along with whoever says they can get you there.
Here, we produce results that fit each of our client’s needs — whether they are one attorney or one of the largest firms in the country — using customized attorney marketing strategies for their geographical area, target markets, and overall goals.
That means increasing click-through rates by several percentage points by targeting how narrow or broad their audience may be, and honing in on prospective clients who need their type of legal representation — right now.
We build specific budget parameters that are unique to the campaign, either through a recommended bidding focus, automated bidding strategy, Target Cost Per Acquisition (CPA), or Target Return on Ad Spend (ROAS).
Once the Google Ads and lawyer pay per click services are in motion, we provide real-time conversion tracking to significantly improve your ability to assess the effectiveness of your ads, targeting, and overall campaigns.
We are not here to promise you the world. We are here to help expand your law firm’s reach, so you can pursue and convert the types of clients that will allow you to successfully grow. Contact us today for more information or book a free online consultation with one of our partners to learn more about our law firm PPC services.