If you haven’t noticed by now, a lack of new cases may be the first sign that lawyer marketing and website design for attorneys are, indeed, integral to your law firm’s success. Like all businesses, legal marketing relies on more than your attorney website design, but its form, function, and ability to be found by Google and other search engines and presented directly to your prospective clients.
Once your online marketing gets traffic to your website, the bigger question becomes, is your website optimally designed to persuade them to choose your law firm to represent them in an important legal matter?
Whether you are a personal injury, family, bankruptcy, business, or criminal defense attorney, your law firm web design is your opportunity to make the best first impression possible.
That is why we are here: To help potential clients know they are in the right place while encouraging them to stay on your website longer and ultimately take valuable action.
At the Attorney Marketing Network, we are legal marketing experts who provide complete client conversion solutions using website design for lawyers as a launching pad for your law firm’s growth and success.
If you are ready to customize your attorney marketing, so your budget is allocated appropriately between your law firm website design and development, SEO, and PPC campaigns to reach only the people most likely to become your clients, we’re waiting to hear from you.
What Should My Law Firm’s Website Look Like?
Think of your law firm as a complete entity, and not just a website. Like most businesses, your law firm has a brand, and its identity must be consistent throughout your law firm marketing efforts. That includes your law firm’s website.
Determining what your website “looks like” begins with building trust and increasing transparency with potential clients using professionally integrated design and development elements.
- Design simplicity to ensure it is easy to read and even easier to navigate, so visitors find specific information and complete an action.
- Visual hierarchy, which includes arranging and organizing website elements that allow prospective clients to naturally gravitate toward the most crucial elements first.
- Consistency in the overall look and feel of your attorney website — including backgrounds, color schemes, typefaces, and even the tone of your content — should be streamlined across all pages to have a positive impact on the overall user experience.
- Responsively designed to display properly on desktops, laptops, tablets, and smartphones.
- Design accessibility, so anyone can use the website, including people with injuries, disabilities, or limitations that affect their browsing experience.
Cultivating a reputation for expertise, authoritativeness, and trustworthiness in your specific legal areas is necessary and integral to your online marketing success and overall conversion rates.
Are you ready to evaluate your law firm’s website design, development, and optimization to ensure the user experience is second to none? Find a date that works for you, and we will examine the results together.
What is the Best Attorney Legal Marketing Agency to Assess My Law Firm’s Website?
Attorney marketing and website design should boost your prospective clients’ confidence in your law firm’s ability to successfully manage their cases. Period.
An easy-to-navigate website is essential if you want to convert potential clients into quality, paying cases. For some attorneys that means a complete website overhaul. For others, it means incremental improvements that can go a long way to achieving success.
As one of the nation’s best attorney legal marketing agencies, our skilled professionals start at the beginning by evaluating your existing law firm’s website and overall marketing efforts to see where we can help.
- Evaluating your existing website content and structure.
- Analyzing your search performance and user behavior.
- Anticipating the differences in target audience search behavior while providing keyword research that reflects those findings
- Outlining new, compelling, and useful legal content development recommendations that will influence users, including unique keywords that your target audience uses in search queries.
- Providing expertise in specific markets and geographies.
- Developing attorney websites for complete optimization, from images and structured data to schema markups and valuable accessibility.
- Providing technical advice on website development, including hosting, redirects, error pages, and the use of Scripts.
At the Attorney Marketing Network, we are not interested in how much we can charge our clients for our website design and development services.
We are more interested in becoming partners who believe in the value of educating our clients on website design, navigation, internal links, naturally flowing hierarchies, simple URLs, and directory structures that provide insight into how users reach and behave on their websites, so they understand the value of our services.
We are not here to promise you the world. We are here to help expand your law firm’s reach, so you can pursue and convert the types of clients that will allow you to successfully grow. Contact us today for more information or book a free online consultation with one of our partners to learn more about our law firm PPC services.