Chances are, whether you are a newer attorney or a seasoned litigator, you have witnessed the changing tide of lawyer marketing and how it impacts your law firm’s ability to reach quality clients.
The reality is, legal marketing is a highly competitive environment that requires more than a beautifully designed website to reach your target audience. It takes a committed approach to understand how SEO — Search Engine Optimization — for attorneys is driving traffic to your competitors, so you can not only stay in contention, but dominate search engine results.
That is why we are here: To help increase valued traffic to your website and convert more qualifying leads into actual clients.
At the Attorney Marketing Network, we are legal marketing experts who provide complete SEO management for attorneys across the nation who are seeking a targeted approach to growth and success.
Our attorney SEO services create effective law firm marketing strategies that boost rankings, track results, and deliver easy-to-read reports that outline each detail of your SEO campaign from rankings and visitors to contacts and conversions through signed cases.
If you are ready to customize your attorney marketing and SEO campaign to reach potential clients when and where they need you, we’re waiting to hear from you.
What is Law Firm SEO?
SEO for law firms is more than stuffing your website content with keywords.
In fact, it is just the opposite.
Search engine optimization is about making calculated modifications to parts of your website to make it easier, more practical, and definitely more productive for search engines to crawl, index, and understand your content, so they can return your law firm to the top of the search engine results page.
In practice, incremental improvements are combined with skilled optimization techniques that have a noticeable impact on your website’s user experience and performance in organic search results.
The essential ingredients for attorney SEO success require:
- Proper Indexing
Google and other search engines store all web pages in what is called an index. The index entry for each attorney website page describes the content and location (URL) of that page. Proper indexing allows search engines to retrieve a page, read it, and add it to the index, so it appears when searched by prospective clients.
- Proper Crawling Techniques
Search engines discover attorney web pages by scanning for new or updated content, then follow the links, sitemaps, and other details to index them effectively using automated software that “crawls” website pages.
- Proper User Experience
SEO and attorney website designs are not mutually exclusive, where one supersedes the other.
In fact, they are very much intertwined.
Your website and lawyer SEO should be designed, implemented, and e
xecuted in conjunction to gear any optimization toward making the user experience better. While increasing prospective client traffic is the objective, one of the most important users, who will scan your website from top to bottom, is Google.
When Google understands your content, it presents the information — otherwise known as your website, maps, contact details, and other valuable data — in the search engine results, helping your prospective clients discover your law firm.
The bottom line? If search engines cannot understand your content, no one is going to see it.
Is There Value in Merging Law Firm Marketing & SEO for Lawyers?
There are many things law firms can do to market their services on their own, including everything from networking and community involvement to overhauling their website and developing a consistent social medial presence. Each of these prospects provide marketing opportunities for your law firm, and all play a valuable role in your success. That’s the easy part.
Even the best attorney legal marketing agency will tell you effective lawyer SEO is not as easily adapted.
Partnering with experts in law firm SEO, who are formally trained to improve your visibility on search engines, will allow you to understand the advantages of specific campaigns and help you avoid the damage that irresponsible SEO can do to your website.
As a top SEO company for law firms, we develop customized strategies for each of our clients that allows both calculated lawyer marketing and attorney SEO to bolster their online presence from the start.
That includes evaluating your existing law firm marketing and lawyer SEO efforts by:
- Evaluating your existing website content and structure.
- Analyzing your search performance and user behavior.
- Anticipating the differences in target audience search behavior while providing keyword research that reflects those findings.
- Outlining new, compelling, and useful legal content development recommendations that will influence users, including unique keywords that your target audience uses in search queries.
- Cultivating a reputation for expertise, authoritativeness, and trustworthiness in your specific legal areas.
- Managing online business development campaigns.
- Providing expertise in specific markets and geographies.
- Developing attorney websites for complete optimization, from images and structured data to schema markups and valuable accessibility.
- Providing technical advice on website development, including hosting, redirects, error pages, and the use of Scripts.
- Training clients for SEO best practices.
At the Attorney Marketing Network, we are more than legal SEO experts. We are partners who believe in the value of educating our clients on website design, navigation, internal links, naturally flowing hierarchies, simple URLs, and directory structures that provide insight into how users reach and behave on their websites, so they understand the value of our services.
We believe you get what you pay for, and we have earned our reputation as one of the best SEO companies for lawyers. How can we help you set yourself apart from your competitors?
Choosing the Best Attorney Legal Marketing Agency for your Law Firm’s Needs
At the Attorney Marketing Network, we believe in partnering with our clients to not only provide the best legal marketing available for their law firm, but to help manage their expectations, so they can make informed decisions about their SEO campaigns.
Each of our clients wants dedicated, driven results. And it is our goal to deliver. Depending on your law firm’s location, size, practice areas, and budget that will mean something different for everyone.
If you are looking for a lawyer marketing firm that will allow your four-person team to eclipse a firm with over one hundred attorneys in the same practice areas, we wish you the best of luck — along with the SEO team that says they can get you there.
Here, we produce results that fit each of our client’s unique attorney SEO needs — whether they are one attorney or one of the largest firms in the country — using customized attorney marketing strategies for their geographical area, target markets, and overall goals.
We are not here to promise you the world. We are here to help expand your law firm’s reach, so you can pursue and convert the types of clients that will allow you to successfully grow. Contact us today for more information or book a free online consultation with one of our partners to learn more about our law firm SEO services.